Infinite growth is outdated. Intimacy and intentionality over scale, always.

Joy powers everything we do. Generosity, compassion, and service aren’t burdens; they’re pleasures. Joy inspires and inspired people change the world.

Inspired by Sufi mysticism, beauty (jamal) opens gateways to awe, presence, and humility. We create beautiful experiences to reconnect with what is sacred.

We champion real-world connection. Gathering in-person matters, now more than ever.

We embrace slowness, reflection and depth. Quality over speed, always.

Everything is connected - science and mysticism, intellect and art, thought and experience. Our spaces dissolve barriers, merging science, philosophy, poetry, politics, music, storytelling and celebration.

No VIPs, no exclusive perks. Equality defines every interaction, every event, every gathering.

We show up humbly, honouring the land, nature, animals, people and cultures that host us. Respect comes first.

No single person holds the answers. Our approach is collaborative and collective, drawing wisdom from diverse voices, backgrounds and disciplines.

We act knowing our choices shape future generations. Sustainability, responsibility and integrity guide every decision we make.